If you’ve been browsing Twitter today, you may have been baffled to see several companies posting seemingly cryptic one-word tweets.
It all started when American rail company Amtrak accidentally tweeted the word “trains” on Thursday night.
The tweet had gained more than 153,000 likes and 23,000 retweets as of midday UK time on Friday after mischievous Twitter users spotted the apparent incident.
Not wanting to miss a self-promotional opportunity, a number of companies jumped on the bandwagon and posted similar tweets, setting off a viral trend.
They’ve been joined by a world leader, a sports icon and even a Marvel superhero as the trend has accelerated.
US President Joe Biden took a break from his busy schedule as a leader of the free world to tweet the word “democracy” – something he fears is threatened in the United States because of the “extreme ideology” of Donald Trump and his supporters.
Some Twitter users were reportedly puzzled when cricketing legend Sachin Tendulkar joined in the fun by simply tweeting the name of his favorite sport.
Superhero fans were reportedly in awe of Deadpool’s tale when the fictional crimefighter tweeted his name as part of the viral trend.
The Washington Post, one of America’s most respected news outlets, showed its lighter, perhaps funnier side when it tweeted the word “news.”
NASA’s social media team posted something extraordinary when they sent the word “universe” to their more than 61 million followers.
The Twitter account of the loyalty program of the hotel company Marriott got involved by tweeting “hotels”.
Online marketing company Mailchimp was clearly monkeying around when it tweeted the word “emails”.
US tech news website CNET couldn’t resist poking fun at Amtrak when it tweeted the word “tech”.
National Public Radio in the US simply tweeted the word “radio”.
These won’t be the only companies, or perhaps even the world leaders, participating in the trend – so have fun spotting them!
. Why companies even Joe Biden post of tweets dun alone word News scientific technical