Naturewall, a specialist in sustainable wall coverings, has set up a new recruitment firm to develop internationally.
As part of its growth plans, it migrated its website to a new .com domain name and upgraded its e-commerce options. It was introduced to Sheffield-based The SEO Works after finding that its search performance had suffered from the move.
“With our investment in a new .com website and upgrade to Shopify Plus, we want to strengthen our organic positioning and have found SEO Works to be the best agency to understand the business and strategy going forward,” said Esme Westmoreland, marketing manager at Naturewall.
“They have provided the most informative audit of the initial issues and we look forward to working with the team to position Naturewall as the market leader in decorative wall panels in the UK and internationally.”
SEO Works said it was taking a “two-phase approach”, first to make up for lost ground during the migration, and then to increase its visibility.
“Working with a company like Naturewall trying to break into international markets is always a great opportunity for us here, as our team has the expertise and knowledge to make it happen. It’s always good to be involved with companies that stay true to their values like Naturewall does, as we believe this also reflects on us as a company,” added Alex Hill, Sales Director of The SEO Works.
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