No One Famous sells pre-loved streetwear at Norwich Market

The owner of a second-hand streetwear stall in Norwich Market has gained huge success by offering rare clothes and shoes from top brands.

Louie DeRazza, 31, opened No One Famous at the top of Norwich Market last summer selling second-hand clothes and trainers from brands including Supreme, Nike and Palace.

No One Famous streetwear brand stall at Norwich Market.
– Credit: Denise Bradley/Archant 2022

He had run the business online for five years and started buying and selling pre-loved items 16 years ago when he was in school, starting with Obey hats.

Mr DeRazza said: “The reaction was incredible from the minute I opened up, which was very overwhelming.

“There are other high end streetwear stores in Norwich but they have brand new items which are more expensive.




Louie DeRazza at his No One Famous streetwear label stall at Norwich Market.


Louie DeRazza at his No One Famous streetwear label stall at Norwich Market.
– Credit: Denise Bradley/Archant 2022

“As I’ve been in the industry for so many years, I don’t have to go to eBay or Depop to find items and my contacts come straight to me – I authenticate everything too.”

His wife Rosalind runs the nearby stand Miamor Children’s Boutique, which opened in early 2022.

The couple moved to Norwich from south London last year with their three children.

Just before the pandemic, the couple had sold their house as they planned to move to Shanghai for Ms DeRazza to work as a teacher.




High end streetwear trainers at Louie DeRazza's No One Famous streetwear brand stall in Norwich Marke


High-end streetwear trainers at the stall of Louie DeRazza’s No One Famous streetwear brand at Norwich Market.
– Credit: Denise Bradley/Archant 2022

The lockdown ruined their plans but the family were lucky as they spent the first part babysitting football player Andy Carroll’s house as Mr DeRazza is a friend of the family.

Mr DeRazza said: “Andy helped me during the lockdown and gave me lots of coins to sell.”

After that, they spent several months living with Mr DeRazza’s father in Aylsham and fell in love with Norfolk.




Louie DeRazza's wife, Rosalind, owns the nearby Miamor Children's Boutique stand.


Louie DeRazza’s wife, Rosalind, owns the nearby Miamor Children’s Boutique stand.
– Credit: Denise Bradley/Archant 2022

Along with a thriving market stall, he has more than 10,000 Instagram followers and online orders are surging.

He added: “Some of the items are so rare they don’t last more than 30 seconds online.

“It also creates an urgency to visit the store because some things I will just sell in person.”




Two Supreme t-shirts and a Jordan t-shirt at the booth of streetwear brand No One Famous by Louie DeRazza


Two Supreme t-shirts and a Jordan t-shirt at the stand of streetwear brand No One Famous by Louie DeRazza at Norwich Market.
– Credit: Denise Bradley/Archant 2022

Mr and Mrs DeRazza also launched a new venture this year, A Bohemian Closet, which toured festivals across the UK this summer and is already booked for eight in 2023.

No One Famous is open 10 a.m. to 5 p.m. Monday through Saturday.

. Famous sells preloved streetwear Norwich Market

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