Elon Musk’s ‘chainsaw’ strategy ‘doesn’t bode well’ for Twitter’s future

Elon Musk’s ‘chainsaw’ strategy ‘doesn’t bode well’ for Twitter’s future
Elon Musk’s ‘chainsaw’ strategy ‘doesn’t bode well’ for Twitter’s future

Elon Musk’s strategy “doesn’t bode well” for Twitter’s future, one of the billionaire’s early backers SpaceX has warned.

The social media platform has been in an almost constant state of chaos since the world’s richest man bought it in a $44 billion deal last monthwith warnings this week that a traffic spike during the World Cup could put it offline.

Musk is battling a mass exodus of staff – beyond the thousands he himself has laid off – after issuing an ultimatum to anyone who stays at the company must register for “high intensity and long hours”.

Speaking at Sky News’ Big Ideas Live eventChris Kelly, who has invested in SpaceX, suggested Musk’s more successful approach to the venture wouldn’t translate well to Twitter.

“He should have taken a much more measured approach when he took office,” said Mr. Kelly, a former head of global public policy at Facebook.

“He’s able to do some pretty amazing things, but he’s entered a field that’s way beyond his limits and thinks a culture of dealing with bullying can change that — and that’s not going to work in a company like Twitter.

“I’ve certainly seen management moves from Elon before at Tesla and SpaceX, but I’m surprised that’s the approach.”

‘Will it work tomorrow?’

Growing uncertainty over the future of Twitter has been another shock to an incredible period of drama for big tech, including huge job cuts at Meta and AmazonFTX crypto exchange pass under and the disgraced founder of Theranos be sentenced to more than 11 years in prison.

Mr Kelly, who considers himself “mostly an Elon fan”, said the drama on Twitter topped the pack.

“The fact that he would go from the central square of the city for the world to ‘will it work tomorrow? is a big question,” he said.

“The massive cuts and the chainsaw that Elon Musk has imposed on the company do not bode well for its future.”

Mr Kelly was an early investor in SpaceX and is “mainly an Elon fan”.

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Social media moderation

“Musk should hire a new boss”

Dex Hunter-Torricke, a former SpaceX communications manager who now works on Meta’s oversight board, which advises Facebook on moderation, urged his former boss to appoint a new chief executive at Twitter to help stabilize the ship.

He told Sky News: “Twitter needs a lot of attention – and if Elon delivers that then I wonder who’s going to run the show at Tesla and SpaceX.”

“The decisions you make in California can be extremely consequential,” he warned of Musk’s free speech stance.

“Making very quick and impulsive decisions about content policy is probably not the right way to go.”

Big Ideas Live brought together experts from Sky News and industry leaders to explore the biggest science and technology challenges facing the world today and in the years to come.

You can watch an archive of the event here.

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. Elon Musks chainsaw strategy doesnt bode Twitters future